Create Viral Foot Traffic With Pokemon Go

How to use Pokemon Go to promote your business Having been a comic retailer during the Magic the Gathering and Pokemon card games and the Beanie Baby craze, the Pokemon Go launch reminds me of all three on steroids. Magic and Pokemon were a younger and mostly male audience, Beenie Babies leaned older and female, but Pokemon Go is crossing so many demographic lines it’s almost targeted at everyone under 50. Just the other day, I saw a group of moms at the library play time, all sitting together playing Pokemon Go while their kids did story time. And later, it was a group of boys on bikes and skateboards going down the street playing along the way. Pokemon Go Daily Users Approaching Twitter’s Daily Users After Three Days Pokemon Go is one of, if not the, fastest downloaded and used app ever released. Within two weeks of launch, it has more installs than Tinder (Pokemon is more popular than sex?) and has higher engagement with users than Snapchat, Twitter, and Facebook. And that is in less than a week of release. Pokemon Go Downloads Surpassing Tinder in Two Days For those unfamiliar with Pokemon or Pokemon Go, here is a quick overview. Those who know can skip ahead. Pokemon is a massive Japanese game where players capture and collect different special animals. They can fight each other with the animals and change them from lower level animals with limited powers to higher powered. Each new rank increases the power and abilities of the Pokemon you have. If you have extras of any Pokemon, you can turn them in for extra bonuses within the game, meaning you have every incentive to find every Pokemon you can. The game requires you to actually visit real world locations and not just play from your couch. Pokemon show up in the real world through the Pokemon Go app. Players have to go to different locations to find new Pokemon, or capture more of specific ones, to help power up one they all ready have. They can also get Pokemon Eggs and special items for in-game use at specific Pokestops (usually memorials or places of interest from Google maps) and challenge other players at a Gym. Players can belong to one of three teams and a Gym is “owned” by the last person or team

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