Blog
14 Ways to Market Your Mobile App
2017-02-17
No doubt you’ve spent countless hours conceiving, programming, and designing your new smartphone app. You probably spent quite a bit of money on it, too. Below are 14 ways to kickstart your marketing: 1. App Store Optimization App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can align your app for a path to a top-tier ranking. Optimizing the keyword tags in the iTunes store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The focus here is to not repeat or use too many variations of the same word, which could be portrayed as spam. Google Play uses your app description as part of the search fields, so you want to make sure you’ve used the terms you think people will use when searching for your app. Tools like Appcodes.com are helpful in tracking your key words and the keywords your competitors use. 2. Your App Icon Your icon is one of the first things a potential user sees in the app store and will see daily on their phone. Make sure its professionally done. Online logo builders or low-cost designers on Fiverr aren’t going to give you the most professional look. Hire a designer and pay a little more to make sure your icon is something memorable and attractive. Rebranding can be expensive, so you want to start off with something you’ll use for a while. You can find designers and app developers that will do both, like GoLocalApps.com 3. Screenshot Design Don’t be lazy in just throwing one or two sample screenshots into the app stores. After your name and icon, screenshots are the next thing that sell your app. Your screenshots need to explain to a potential user why they should download your app. Use a screenshot builder like AppToolkit.io to create compelling screenshots with backgrounds, explainer text, and set the screenshots into device frames. 4. Social Media Integration Giving users the ability to invite others, share gameplay, and view leader boards is a popular and useful aspect for increasing virality in a