13 Ways to Promote Your App Using Your Screenshots

Promoting your app is an ongoing process. If you’re an indy programmer, you might also be responsible for marketing your app, and that might not be something you’re good at, or you can’ afford to hire a PR firm or marketing person. Plus with a new app, you need to get links back to your app store pages or website so that your SEO is driving new potential users to you. Here are 13 ideas you can do yourself, using the screenshots, keywords and app description you should have already made for the app stores. When you’re making links from different websites back to your app’s website or to the app store links, use a combination of your app’s name, and the keywords you think potential users are most likely to use as they search for a solution to the problem your app solves. I’ve used our Diners, Drive-Ins and Dives app as an example, and linked to everything we did. You can also get many of the tools and resources by subscribing to our newsletter below. First, Make Great Screenshots: Step one, make great screenshots using a tool that lets you annotate them. We recommend AppToolkit.io Screenshot Builder since its free for a single app, Is the only horizontal screenshot builder, and We made it. You only get 5 screenshots in the app stores, so make sure they are your best screenshots and use them to tell a story. As a prospective user swipes from left to right, each screenshot should lead them to the decision that your app solves the problem they have. You can use the same basic design and layout for each screenshot, or mix it up, having some screenshots with text above and others below. Make sure you use a fully charged phone (or export the screenshots from Xcode) and that they look good. First, make a single image of all your screenshots before you do any editing. You can upload them all to AppToolkit.io without any editing or use any image editor. This is my before image for our Diners, Drive-Ins and Dives Unofficial Guide. Also whenever you post it anywhere online, make sure you put the name of your app in the file name, the image title and any alt text. This will also help with search results. Once you’re done making your screenshots on AppToolkit, make a screensho

Back to blog